Nonprofit communications need to be focused on stories. What does this mean for nonprofit communications? People want to find out how the story ends. Even the podcast overall uses this structure: although Koenig admits that she isn't sure if this podcast will have any definitive conclusion, listeners feel as if they are part of an ongoing narrative, not a staid news report. Fans want to continue listening to find out what happens next. Each episode of the Serial podcast is focused on one facet of the case and provides a clear story arc: beginning, middle, and end. Of all the podcasts and true crime media out there, why has Serial touched such a nerve?ġ. Each podcast is an opportunity for reporter Sarah Koenig to weave an incredibly engaging story about this tragic event.ĭespite the obvious question about whether we SHOULD enjoy a story about a real-life murder, Serial is an unquestioned success - was the #1 ranked podcast in iTunes for weeks. Serial, a podcast from the team behind This American Life, is a wildly popular podcast that reinvestigates - one week at a time - the 1999 murder of a high school girl (Hae Min Lee) and the evidence (or lack thereof) that put Lee's ex-boyfriend Adnan Syed in jail for life. If - like me - you've listened to the Serial Podcast, you are anxiously awaiting the next episode to appear on Thursday.
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